*The text content of Hex Enduction Hour's Rolling Stone ad*

VOTED 4TH BEST GROUP - N.M.E. READERS POLL

MARK E. SMITH VOTED 4TH BEST SONGWRITER - N.M.E. READERS POLL

HEX ENDUCTION HOUR

BY THE FALL

(handwritten) UNSUITABLE FOR ROMANTICS

JAW-BONE AND THE AIR-RIFLE

WHO MAKES THE NAZIS ?

AND

MANY

MORE !

'Hex Enduction Hour' is sixty minutes of The Fall with all their previous incarnations toughened to a bitterly frightening degree -- there is no other group to harness rock's primal raw-nerved energy with such an intuitive sense of destructuralisation that extends from Smith's sawn-off lyrics and uncannily provocative vocals through the inspired rule-breaking in the actual playing to the stubbornly anti-resonant production. Either way. what they have done on 'Hex Enduction Hour' is create their masterpiece to date.

          NME

I doubt that any Fall fan could coherently describe what captivates them so. The challenge? The nerve? A furious charisma which offers real delusions that "Hex Eduction Hour" is exploding in front of me as I play it? The knowledge that alongside The Fall, almost every other band in the world seems absurdly trivial? I love this LP. It's incredibly exciting and utterly compelling. But you shouldn't take my word for it. Nor should you listen when they tell you it's crap. The Fall can never be a second hand experience.

MM

IN a constantly flowing stream of creativiiy, through each consecutive fad fantasy and fashion The Fall have always strived to go against the grain to design music purely of their own making, Fall music, music that demands to be heard pumping through every chamber of the heart possessed with a spirit that is impossible to hold back. In both a studio or live setting a kind of dark magic exists within the construction of the songs and on 'Hex Enduction Hour', the first Fall collection since parting company with Rough Trade, that magic is to be found flowing with an even greater brilliance than ever before. Into this record's one hour is crammed a selection of songs that are both compelling and astonishing, deeply scored compositions that shine with inventive playing. 'Hex Enduction Hour' is the furthest adventure The Fall have ever embarked upon, one that absorbs and holds the listener in a grip of iron. It is also more importantly The Fall's finest hour.

SOUNDS

HAIL THE CLASSICAL

(a small box in the corner has dots drawn around it and has "cut out and file away for reference". Text therein is...)

*Fabulous stereo effects

*2 drum kit line-up

*immortal melodies

*chummy lifestyle tips

*euro/aussie processed vinyl